Tarte is a leader in the beauty industry, offering eco-chic, cruelty-free cosmetics & hypoallergenic, vegan skincare. Every product is packed with naturally-derived ingredients and always formulated without the bad stuff like parabens, phthalates, sodium lauryl sulfate, triclosan, and gluten. Jill incorporated elements from nature into makeup tools to represent the headline, “Makeup from the Earth”.
Tarte Advertising Campaign
Target Audience
- Females 20-40 with household income above 80K
- Females conscious of toxins in beauty products
- Females who shop at Whole Foods or Natural Grocers
Awards
- Best in Category in Advertising Design, Art Director’s Association of Iowa
