Firefly Branding and Packaging

Firefly is a top-shelf wine created using a minimal, conceptual design. Inspired by a firefly in a mason jar, the dot in the middle of the bottle glows in the dark. The matte black package has a hole in the middle, showcasing the glowing dot on the wine bottle inside.

Biggest Challenge

Making the packaging conceptual so the name firefly would translate throughout the packaging and design.

Target Audience
  • Wine enthusiasts
  • Individuals with a household income above 150K
  • Individuals who appreciate high-end products
Awards
  • Award of Excellence in Packaging Design, Art Director’s Association of Iowa
Applied Skills
  • Logo design
  • Packaging design
  • Art direction
  • Creative conception
  • Copywriting
Credits
  • Eric Groves, Creative Director
  • Tony Schrader, Art Director