The 8 Cylinder brand was created as a reminder of the by-gone years of big blocks and bigger hair. Jill looked to the broad-shouldered muscle cars of the 60’s and 70’s to create names, messaging, identity, and packaging that all rev up this classic time in American culture. With names like Sissy Slapper and Motorhead, this gearhead-inspired line of brews is both a refreshing drink and a statement piece in any mechanic’s garage. Rumor has it that 8 Cylinder can be used to any vehicle manufactured before 1978. (This is not confirmed.)
8 Cylinder Branding and Packaging
Biggest Challenge
Creating a retro brand that closely resembled that of the 60’s and 70’s.
Target Audience
- Males or females age 30-60 with household income above 60K
- Males or females who like craft beer
- Males or females who like muscle cars
Awards
- Award of Excellence in Packaging Design, Art Director’s Association of Iowa
Applied Skills
- Logo design
- Packaging design
- Art direction
- Creative conception
- Copywriting
Credits
- Eric Groves, Creative Director
- Tony Schrader, Art Director
