Jill designed and art directed Evoke Media’s visual brand identity and website.

Evoke media is partnering with artists to produce stories that push the human race forward. Jill designed and produced Evoke Media’s logos, digital and print collateral, and website and advised on all visual components for Evoke Media.

Evoke Media needed a brand to move philanthropic dollars into media ventures. Jill defined a visual identity that complemented the umbrella foundation. The brand and website are feminine, modern and edgy to speak directly to a millennial audience of media producers.

Brand Management

  • Brand creation
  • Brand guidelines and execution

Art Direction

  • Creative strategy and oversight
  • Logo and website design

Design

  • Visual identity and website

Evoke Media Logo

The Evoke Media logo is inspired by the idea of evoking an emotional response, creating connection, and finding common ground. Working under an existing color palette, Jill used negative space in the “O” to hint at the definition of evoke, which is to bring or recall to the conscious mind.

Evoke Media Brand Color Palette and Fonts

Jill worked under an existing color palette to maintain consistency across multiple brands.

Soft Pink
Poppy
Black

Acumin Pro

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Credits: Creative Director: Kassia Binkowski at onekcreative. Developer: Rachel Rippy at rachelrippy.com.