Jill designed modern packaging for Colorado’s best organic, fair-trade, specialty coffee roaster.

Conscious Coffees began with co-creators Mel and Mark in the early 1990s, who first got their start as baristas at a roaster retailer in Colorado’s Rocky Mountains. By 1996, they had a roasting machine of their own, a handful of wholesale accounts, and some new ideas on craft roasting.

Since those early days of trial and error techniques, they refined the roasting process down a science, but also an art. Jill worked with their existing brand to redesign a modern package more aligned with what the brand has evolved into over the years, making sure to work within their constraints of in-house label printing and packing.

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Brand Management

  • Alteration of logo

  • Color palette enhancement

Art Direction

  • Creative strategy and oversight
  • Production oversight

Design

  • Packaging design
  • Label designs

Packaging Evolution

Jill wanted to give Conscious Coffees a modern design while maintaining the core brand traits established from day one: optimism, inclusivity, authenticity, passion, and trust. Balancing the rich history and future goals, Jill designed a package that portrays Conscious Coffees as a leader in the regional specialty coffee market for high quality coffee rooted in social justice and environmental responsibility.

Studio Images

Credits: Creative Director: Kassia Binkowski at onekcreative.