Jill advanced Water For People’s global brand identity through conception, development, management, and execution of all creative works.

Jill managed, designed, and produced digital and print communication assets and tools for cross-departmental use and advised on all visual components for Water For People. She owned strategic creative development of the new Water For People website, campaigns, asset collection, fundraising events, donor communications, and marketing materials from start to finish, including initial conceptualization, project management, creative oversight, graphic design, production, and implementation.

Jill launched a marketing asset management platform to organize and distribute creative materials to the organization, donors, committees, and volunteers. She hired and provided direction to outside contractors including designers, photographers, videographers, and printers. She created and refined processes for in-field asset collection including budget planning, directing and prepping photographers and videographers, training employees, maintaining consent processes, and managing post-production.

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Brand Management

  • Global brand consistency

  • Creative process creation and refinement

  • Marketing asset management systems

  • Contractor hiring and oversight

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Art Direction

  • Creative strategy and oversight
  • Photography and videography
  • Website redesign
  • Fundraising campaigns
  • In-field asset collection

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Design

  • Logos, stationery, and templates
  • Infographics and icons
  • Biannual fundraising campaigns
  • Donor communication materials
  • Marketing collateral

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Water For People Everyone Forever Logo

The Water For People logo needed a color refresh and the “Everyone Forever” tagline added. Jill updated the design and added “Everyone Forever” underneath, being careful not to take away from the already polished and well-known mark that has represented Water For People for years. It was designed so the tagline could stand alone if necessary. The updated logo including the tagline became the primary logo used throughout all of Water For People’s materials globally.

Water For People Brand Primary Color Palette and Fonts

A bright color palette and modern fonts created to align with Water For People’s trustworthy, optimistic brand voice.

Blue
Green
Orange
Brown
Gray

Montserrat

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Water For People Brand Photography

Photography is an integral part of the Water For People brand. It helps tell stories and allows for an intense emotional connection with individuals around the world. All marketing collateral was designed minimally, allowing the photos to take centerstage and carry the brand consistently through each medium.

Water For People Brand Photography

Uses natural, rich colors to add depth and dimension to minimally designed marketing materials

Every country Water For People works in is rich with colors and textures. Layering them in photos hints at the colorful personalities of the individuals and the optimistic future Water For People is helping ensure for generations to come.

Water For People Brand Photography

Displays focused eye contact, intense emotion and drama, and ample space around subjects

Focused eye contact is emphasized often in Water For People photography because it instantly creates an emotional connection and a feeling of trust with someone the audience has never met.

Water For People Brand Photography

Focuses on the positive impact of Water For People's work and the lives changed

It's important that Water For People photography always remains consistent with the optimistic, ambitious Water For People brand voice. This ensures the brand experiences delivered align with the organizational strategy which focuses on the positive change Water For People is creating.

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Water For People Brand Videos

Water For People videos were made to closely align with the brand photography and design. Most of the videos were made with a limited budget so the team often found inspiration in getting creative with existing resources to make something new.

This Changes Everything 2:00

We’ve seen how water changes everything. How doing the job right changes everything. How our Everyone Forever model changes everything. Join us, as we scale this solution around the globe.

Reaching Everyone Forever 2:39

We spend years, not days, in communities. We work until every single person — even the hardest-to-reach, the most vulnerable, the marginalized — has access to safe, reliable water, sanitation, and hygiene services.

Just Add Water Campaign 2:26

Have you tried making coffee, playing Marco Polo, or going on a date with no water? Water is a resource many of us take for granted on a daily basis. Make Life Better – Just Add Water.

Collateral Samples

”During our time working together at Water For People, Jill enriched and elevated our brand through elegant design and the creation of visual assets that helped us tell our story. She artfully translated complex information into sleek, easy-to-understand content – always honoring our brand standards, and drawing audiences into equal parts data and stories.

Patrick HayesChief Development Officer

Credits: Photographer: Anthony Delaoa, Content Manager: Dana de Andres, Marketing Manager: Kat Leitzmann, Director of Marketing: Camron Assadi and Jody Carman