The Shine brand consists of crisp, fresh ales best served ice cold from a cooler on a hot summer day. Though this brand was targeted specifically to the young and free-spirited, it entices most people drinking it to let their hair down, feel the sun on their face, and unwind.
Shine Branding and Packaging
Biggest Challenge
Incorporating an airy, light-hearted look into the brand while keeping the design polished and clean.
Target Audience
- Millennials
- The free-spirited
- Adventurers
- Females
- Beach-goers
Awards
- Award of Excellence in Packaging Design, Art Director’s Association of Iowa
Applied Skills
- Logo design
- Packaging design
- Art direction
- Creative conception
- Copywriting
Credits
- Eric Groves, Creative Director
- Tony Schrader, Art Director
