Jill designed and art directed Clockworks Analytics’ visual brand identity and website.

Clockworks Analytics develops software to improve building performance and reduce energy consumption. They were in desperate need of rebrand to better reflect the cutting edge software they provide.

Jill created a new visual brand identity and website and oversaw all visual components of the rebrand. She worked closely with a developer to build the website and bring the informational illustrations to life.

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Brand Management

  • Brand creation

  • Brand guidelines and execution

Art Direction

  • Creative strategy and oversight
  • Logo and website design

Design

  • Visual identity and website

Clockworks Analytics Logo

The previous Clockworks Analytics logo represented a gear, and it was important to the client that the new mark incorporated a gear as well. Jill focused on making a mark that represented data, analytics, and a “C” but kept a subtle nod to the gear.

Clockworks Analytics Color Palette and Fonts

Jill used dark overlays and pops of bright blue to give the Clockworks Analytics brand a modern look.

Primary Blue
Black

Montserrat

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

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Credits: Creative Director: Kassia Binkowski at onekcreative. Developer: Rachel Rippy at rachelrippy.com.