Apto Physical Therapy

Apto Physical Therapy uses a wholistic approach to integrative care. Apto recognizes that everyone deserves to live the life that they want to live. With a heavy focus on pelvic health and serving the female population in a society where it’s not always a priority, Apto Physical Therapy was founded with one mission: to prepare people to do the things they want to do.

Biggest Challenge

Giving the Apto Physical Therapy brand a modern, feminine look while making sure it looks professional and trustworthy to the entire population.

Target Audience
  • Women and men with pelvic floor disfunction 
  • Women and men with sports injuries
  • Women and men who appreciate a wholistic approach
  • Women and men who question some traditional medical practices
Applied Skills
  • Logo design
  • Brand Management
  • Art direction
  • Creative conception
  • Copywriting

Apto Physical Therapy Logo

The Apto Physical Therapy logo was designed to look modern, professional, feminine, and trustworthy. The capital letters give a grounded look while the gold gradient gives it a clean sheen that’s unlike the majority of logos in the medical field. 

Apto Brand Primary Color Palette and Fonts

A bold, feminine color palette and modern fonts created to align with Apto’s physical therapy knowledge and focus on the female body.

Dark Gray

Green
Light Gray
Light Gold
Dark Gold

Gotham

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Collateral and Website

”I cannot recommend Jill enough! She took the time to get to know me and my company’s values so that my website and logo were truly representative of my brand. Jill has an impeccable eye for design and does striking work. Plus, Jill is extremely easy to work with – she has been beyond patient with me and has taught me how to utilize my logos and to manage my website.

Dr. Amy OsborneAmy Osborne Fitness and Wellness